In this video, I give tennis coaches an important tip about feeding from the side. Many coaches underestimate this type of feed and just as often, it is executed incorrectly. I demonstrate a real negative example from my own training to show what typically goes wrong and why the player cannot produce a high-quality shot from such a feed. Later in the video, I reveal practical solutions for how to perform an effective and purposeful side feed. These insights help coaches create better ball trajectories, improve training quality, and support their players in developing cleaner technique.